Here is where we will teach you how to encode your audio and video. This may seem difficult, but is actually pretty easy once you get started. There are many software applications that will encode your content. If you do not see the program you use, please let us know and we will add it as soon as possible. Remember our goal is to produce a video that is h.264 with AAC audio and a .mov or .mp4 video container We recommend a target bit rate of 500 for most applications.
Here is a list of some applications and reasons they may fit your needs:
Great tool for those getting started or on a tight budget. Is fairly fast and creates a nice quality project.
Instructions: Avidemux instructions